Case Study: Sodali & Co builds stakeholder capital with BBD Perfect Storm

Sodali & Co launches across 19 offices in 12 markets with BBD Perfect Storm

Sodali & Co, a global stakeholder management advisory firm, faced the challenge of unifying 12 recently acquired companies under a single brand to support its rapid growth strategy. The goal was to transform from a proxy solicitation firm into a comprehensive C-suite advisory service. BBD Perfect Storm was engaged to help reposition and unify the business.

BBD Perfect Storm developed a new brand strategy, visual identity, and name, Sodali & Co, to galvanize the company. The solution included creating distinct practice areas for commercial focus and embedding a new narrative across the organization. Following a successful omnichannel launch, the vendor's work resulted in a fully united company across 19 offices with a clear corporate narrative and an operating model that enabled future acquisition and cross-selling opportunities.

Sodali & Co