Case Study: Majid Al Futtaim drives cross-brand loyalty with BBD Perfect Storm

Majid Al Futtaim grows SHARE to 3 million members with BBD Perfect Storm

The customer, Majid Al Futtaim, faced the challenge of being perceived as a corporate brand with an estate that was largely unknown to its customers. They wanted to increase customer spending across their full ecosystem and deliver on their purpose of creating great moments. The vendor, BBD Perfect Storm, was engaged to address this.

BBD Perfect Storm co-architected the 'SHARE' loyalty program, which allows members to earn and redeem points across the customer's ecosystem and share points with loved ones. The program amassed over 3 million members who collectively spent billions of Dirhams. The engagement led to a significant business impact, including a strong uplift in customer spend after joining and a notable increase in cross-brand purchases.

Majid Al Futtaim