Case Study: Gong Cha boosts social growth and like-for-like sales with BBD Perfect Storm

Gong Cha drives 10x social growth and 70% sales lift with BBD Perfect Storm

The customer, Gong Cha, a growing bubble tea brand, faced the challenge of attracting a younger Gen Z and Millennial audience to fuel its global expansion and disrupt their daily coffee habits. The vendor, BBD Perfect Storm, was tasked with developing a brand platform to connect with this audience, which often hesitates to stand out in a social media-led world.

BBD Perfect Storm developed a new global brand platform called 'Live Every Day Curious' with a digital and social-first approach. This strategy celebrated new flavors and built a new bubble tea habit, driving content and engagement at the speed of culture. As a result, Gong Cha saw a 10x growth in its social community and a 70% increase in like-for-like sales year-over-year in key markets.

Gong Cha