Case Study: CMC Markets achieves authentic brand engagement with BBD Perfect Storm

CMC Markets earns 116 million views with BBD Perfect Storm

CMC Markets, a financial services firm, faced the challenge of making its brand sponsorships create authentic emotional resonance rather than just acting as logo placements. Their goal was to transform their "For The Achievers" platform into a lived experience to connect with a new generation of traders. BBD Perfect Storm was tasked with activating their new partnership with Red Bull Hardline.

BBD Perfect Storm built a bridge between elite trading and extreme sport by creating an immersive experience at the event. They recruited an ex-trader turned pro athlete as an ambassador and produced a hero film and live social content. The campaign generated nearly 900,000 total views, over 95,000 interactions, and 186 million mass media views. Most importantly, BBD Perfect Storm successfully transformed CMC's sponsorship into an authentic statement that earned the brand credibility.

CMC Markets