Case Study: CMC Markets builds an engaged community of achievers with BBD Perfect Storm

CMC Markets boosts organic impressions 140% with BBD Perfect Storm

The customer, CMC Markets, faced the challenge of differentiating its financial trading platform in a highly competitive and commoditized market. They needed to elevate their brand beyond product features to build awareness and establish thought leadership among key audience segments, as their existing content strategy was failing to engage users effectively. The vendor, BBD Perfect Storm, was engaged to address this.

BBD Perfect Storm developed a transformational content strategy rooted in the "For the Achievers" brand platform, built on pillars to inspire, inform, elevate, and educate. The solution prioritized LinkedIn with platform-native formats and audience-tailored content. This strategic shift delivered exceptional results for CMC Markets, including a 300% increase in comments, video views up 162.5% (climbing to 300%), and engagement rates of 8-15%, far exceeding the industry benchmark. It successfully established CMC as a credible thought leader and built an engaged community.

CMC Markets