Case Study: Zapbi generates more leads with BBD Boom's HubSpot content and nurture strategy

Zapbi generates 3 SQLs and 4 sales opportunities with BBD Boom

ZapBI, a global software company specializing in data warehousing and data management automation, faced a challenge with inconsistent marketing that failed to engage its wide contact base. Their efforts were infrequent, consisting of only one marketing email per quarter, which left potential leads dormant. They engaged BBD Boom for help in creating consistent content to generate inbound leads organically and support their sales process using HubSpot marketing campaigns management.

BBD Boom implemented a comprehensive 12-month content plan that included monthly campaigns with ebooks, nurture sequences, and paid media. They also created a first conversion nurture strategy within HubSpot to automatically engage new leads with targeted content. This solution generated new leads and successfully re-engaged long-dormant contacts, converting them into sales opportunities. The work by BBD Boom provided ZapBI with a vast content library to address audience pain points throughout the buyer journey.

Zapbi