Case Study: UFI strengthens its marketing strategy with BBD Boom

UFI creates launch content in 1 month with BBD Boom

UFI, a global association for the exhibition industry, needed a comprehensive content strategy to support its events program and an upcoming professional certification launch. They connected with vendor BBD Boom to address this challenge.

BBD Boom conducted in-depth content workshops at UFI's headquarters to understand their audience and core messaging. This led to the development of a detailed game plan and the creation of all necessary launch content. Although the launch was delayed by COVID-19, BBD Boom successfully adapted the content for the new situation, delivering quality work that provided UFI with a clear strategic direction for its content output.

UFI