Case Study: Travel Department accelerates email marketing with BBD Boom and HubSpot

Travel Department accelerates email marketing with BBD Boom’s 2-phase HubSpot MVP

Travel Department, a leading escorted tour operator, faced challenges with its legacy email marketing platform. The system limited segmentation, personalization, and automation, resulting in slow campaign execution and an inability to deliver data-driven customer experiences. To modernize its capabilities, the company partnered with vendor BBD Boom for a rapid HubSpot Marketing Hub implementation.

BBD Boom delivered a focused Marketing Hub MVP, configuring the platform, migrating data, and establishing real-time integration with the booking system. They implemented dynamic segmentation, automated workflows like abandoned basket reminders, and personalized email templates. This solution provided Travel Department with improved segmentation and targeting, enhanced automation for key customer lifecycles, and significantly faster campaign execution, establishing a scalable foundation for future growth.

Travel Department