Case Study: SSG achieves cohesive marketing, sales and service alignment with BBD Boom

SSG achieves 89 new leads and 31 MQLs with BBD Boom

SSG, a company that works with recruiters to launch successful recruitment startups, was struggling with a malfunctioning HubSpot implementation. Their marketing, sales, and service processes were misaligned, leading to poor lead generation, handovers, and customer support visibility. Their investment in HubSpot was futile, so they engaged vendor BBD Boom to untie their cobbled-together systems and create a single source of reliable information.

BBD Boom executed its Masterplan Workshop, which involved discovery, mapping, and scoping to redesign SSG's end-to-end customer lifecycle process. This provided the client with a cohesive picture of their operations and clear reporting for the first time. As a result, SSG finally achieved value and a return on investment from HubSpot, leading them to further engage BBD Boom for additional marketing and website projects.

SSG