Case Study: Rosslyn Data Technologies cuts cost per lead with BBD Boom's 90 Day Funnel

Rosslyn Data Technologies cuts cost per lead to a third with BBD Boom

Rosslyn Data Technologies, a procurement technology business, sought to lower its very high cost per lead by getting its existing content in front of more prospects. BBD Boom was engaged to implement a solution using their 90 Day Funnel service and HubSpot.

BBD Boom's solution involved developing and running a paid media campaign over 90 days, integrated with HubSpot for lead management. The results exceeded expectations, cutting the cost per lead to almost a third of the industry benchmark for LinkedIn and Google Ads within the campaign period. This success led Rosslyn to extend the campaign, translate it, and commission further work from Boom.

Rosslyn Data Technologies