Case Study: Relative Insight achieves streamlined global operations with BBD Boom and HubSpot

Relative Insight transforms global operations in under 6 months with BBD Boom

Relative Insight, an AI text analysis software company, faced challenges with siloed processes, disjointed data management, and an over-reliance on spreadsheets during a period of hyper-growth. They engaged vendor BBD Boom to implement a central, scalable system using HubSpot's Enterprise Growth Suite to streamline operations and improve real-time data for decision-making.

BBD Boom executed a phased migration and integration, moving Relative Insight from previous platforms like Salesloft and SalesSeek into HubSpot and connecting numerous other tools. The solution provided a single source of truth, enabling better reporting and multi-currency support. As a result, over one hundred employees now operate within HubSpot, which has transformed the commercial team's operations and enabled the successful launch of a new product, Heartbeat.

Relative Insight