Case Study: Montgomery Group achieves unified data and improved marketing efficiency with HubSpot and BBD Boom

Montgomery Group streamlines operations with BBD Boom in 30 days

Montgomery Group, a prominent trade exhibition organiser, faced challenges with complex, outdated systems and fragmented data that hindered their operations and marketing efforts. To break down these data silos and improve efficiency, they partnered with vendor BBD Boom to implement HubSpot.

BBD Boom facilitated a smooth migration and customised the HubSpot platform to Montgomery Group's specific needs. The solution centralised their data management, broke down silos for better decision-making, and automated manual tasks to enhance team efficiency. This has led to significantly improved marketing efforts and more targeted campaigns.

Montgomery Group