Case Study: Matrix unifies CRM and accelerates growth with BBD Boom and HubSpot

Matrix unifies CRM across businesses and exits Salesforce by November with BBD Boom

Matrix, a leading provider of workforce management solutions, faced a significant challenge after a major acquisition doubled the size of its business. The newly acquired entity operated on Salesforce, creating a complex hurdle to achieving seamless, unified operations alongside Matrix's existing HubSpot platform. To support its ambitious growth plans, Matrix partnered with vendor BBD Boom for a CRM migration and HubSpot implementation to integrate the businesses onto a single system.

BBD Boom facilitated a seamless transition from Salesforce to a unified HubSpot platform. Their solution involved complex data migration, process re-engineering, and platform enablement. The results for Matrix included a comprehensive view of their sales pipeline, the successful integration of multiple data sets completed on schedule, and high platform adoption rates across their team. This partnership with BBD Boom established a strong foundation for Matrix's future expansion and customer engagement initiatives.

Matrix