Case Study: Lumi Global achieves 758% ROI with BBD Boom's content strategy

Lumi Global achieves 758% ROI with BBD Boom

Lumi Global, a leading global provider of software and real-time audience engagement technology for annual general meetings, faced the challenge of achieving further growth due to their near-total market penetration in their core sector. To expand into new markets, they partnered with vendor BBD Boom to implement a HubSpot marketing campaign management solution.

BBD Boom implemented a primarily content-driven strategy, beginning with a proof-of-concept event and followed by targeted top-of-funnel campaigns. This approach established credibility and moved prospects through the funnel using a mix of gated and ungated content, supported by paid social media. The campaign delivered a 758% ROI based on closed business, achieved a 15% penetration of their target prospect list, and increased their pipeline by 87%, leading to an ongoing managed service contract with BBD Boom.

Lumi Global