Case Study: Lexxic improves marketing and sales alignment with HubSpot and BBD Boom

Lexxic improves HubSpot reporting and sales-marketing alignment with BBD Boom

Lexxic, a specialist psychological consultancy focused on empowering neurodivergent talent, was not leveraging the full potential of its HubSpot CRM. To enhance their marketing and sales alignment and improve data analysis, they sought expert guidance and partnered with vendor BBD Boom.

BBD Boom implemented a comprehensive HubSpot training program and optimized Lexxic's CRM processes. This included redefining lifecycle stages and improving lead source tracking, which fostered better collaboration between teams. The partnership resulted in improved efficiency, a more integrated approach between marketing and sales, and enhanced capabilities in reporting and customer journey visibility, setting a strong foundation for Lexxic's future growth.

Lexxic