Case Study: Impero cleanses CRM and improves HubSpot with BBD Boom

Impero cleans up HubSpot and adds 89 new leads with BBD Boom

Impero, a provider of technology-led solutions for schools, faced challenges with an unorganized CRM after a company merger and was not utilizing HubSpot's capabilities to its full potential. They lacked adequate training and needed to merge two sets of company data. Impero partnered with vendor BBD Boom for help in overcoming these obstacles and improving their use of the HubSpot platform.

BBD Boom conducted an audit and implemented a solution that included improving lead scoring, cleaning up unused workflows, setting up new reporting dashboards, and running a re-engagement campaign. The outcome was a cleansed CRM and a team that could work more efficiently after receiving training. This led to new nurture campaigns, increased website engagement, and improved lead development for Impero.

Impero