Case Study: HubSpot achieves 3 SQLs and 4 sales opportunities with BBD Boom's post-webinar nurture sequence

HubSpot generates 3 SQLs and 4 sales opportunities with BBD Boom

HubSpot, a leading sales and marketing platform, needed a way to advance leads who signed up for their webinars but were not yet ready to become customers. Many of these leads wouldn't even attend the live event. They partnered with vendor BBD Boom to address this challenge of moving these interested prospects down the sales funnel in a helpful, non-intrusive way.

BBD Boom implemented a post-webinar lead-nurturing sequence consisting of four personalized follow-up emails. The emails provided valuable content on the webinar's topic and built trust, culminating in a direct call to action. This solution from BBD Boom generated an average 49% open rate and a 9% click-through rate, resulting in three sales-qualified leads and four sales opportunities. Due to this success, Boom now uses this strategy for all webinars.

HubSpot