Case Study: DANX Carousel Group streamlines marketing and sales with BBD Boom and HubSpot–Microsoft Dynamics integration

DANX Carousel Group streamlines HubSpot and Dynamics with BBD Boom, cutting manual admin and contact costs

DANX Carousel Group, a leading B2B logistics specialist, faced a disconnect between its marketing and sales systems. Using HubSpot for marketing and Microsoft Dynamics for sales created data misalignment, reporting issues, and inefficiencies that hampered campaign performance. To create a more unified system, they partnered with vendor BBD Boom for support and optimization.

BBD Boom implemented a solution that included cleaning up contacts with automated workflows, optimizing existing automations, and providing guidance on the Dynamics integration. This resulted in a smoother system with fewer errors, reduced manual admin, and more effective lead synchronization with sales. The improvements provided better marketing insight and set the foundation for a scalable, high-performing marketing engine for DANX Carousel Group.

DANX Carousel Group