Case Study: Cotes improves targeted marketing and partner collaboration with BBD Boom

Cotes grows monthly leads from single-digit to double-digit with BBD Boom

Cotes, a manufacturer of dry-air solutions, faced challenges with their targeted marketing campaigns, which were generating irrelevant leads, and needed to streamline interactions with their sales partners. They sought the expertise of BBD Boom, a HubSpot partner, to help refine their outreach and develop a centralized portal.

BBD Boom integrated Cotes' social media with HubSpot CRM to enable precise targeting of specific companies and industries. They also created a partner portal by connecting SharePoint to HubSpot. As a result, Cotes saw a notable improvement in lead quality, transitioning from single-digit to double-digit monthly leads focused on the right audiences. The partner portal became an integral tool for consolidating information and support.

Cotes