Case Study: Captify achieves greater marketing efficiency with BBD Boom and HubSpot

Captify boosts efficiency and growth with BBD Boom using HubSpot

Captify, the largest holder of onsite search data outside of walled gardens, faced limitations with its Pardot marketing automation platform. These constraints, including ineffective segmentation and insufficient reporting, were affecting the company's efficiency and growth. This led them to partner with vendor BBD Boom to migrate to HubSpot.

BBD Boom implemented a seamless migration from Pardot to HubSpot for Captify, which included a native Salesforce integration and the building of key automation processes. The results included greater operational efficiency, improved reporting capabilities, and better lead management, which positioned Captify for continued growth.

Captify