Case Study: Amtivo Group achieves unified sales and marketing visibility with BBD Boom and HubSpot

Amtivo Group improves conversion rates with BBD Boom

BBD Boom partnered with Amtivo Group, a global certification services leader, to address a major operational challenge. As Amtivo grew through acquisitions, its marketing and sales data were fragmented across disconnected systems like HubSpot and a separate ERP, creating blind spots in the customer journey and hindering scalable growth.

The solution involved BBD Boom transforming HubSpot into an integrated growth platform by connecting it with the ERP system, streamlining processes with automation, and unifying data reporting. This gave Amtivo full visibility across the customer journey, significantly improved sales and marketing alignment, and enhanced the customer experience, leading to substantially improved conversion rates. BBD Boom provided a scalable framework for Amtivo's continued expansion.

Amtivo Group