Case Study: digitalk boosts traffic quality analysis and contact generation with BAZO.io

digitalk - Customer Case Study

digitalk, a sales and marketing company, needed a more precise way to analyze website traffic quality and capture better leads. Before using BAZO.io, the team relied on Google Analytics and other on-page widgets, which made it difficult to clearly identify whether visitors matched their target conversion audience or to see who was leaving without interacting.

By implementing BAZO.io, digitalk gained detailed traffic insights, including visitor company and industry data, as well as better visibility into organic, paid, landing page, and webinar traffic performance. BAZO.io also supported an exit-intent pop-up that increased website inquiries significantly: digitalk reported 247 pop-up submissions from 3,339 popup views among 6,193 new users in one month, a 671.8% increase compared with no pop-ups, plus visibility into 430 new organizations in April 2020.

digitalk

Artur Jabłoński

Chief Executive Officer