Case Study: Netshoes achieves 212% higher conversions with Baynote Personalized Product Recommendations

Netshoes - Customer case Study

Netshoes, Brazil’s largest online sporting-goods retailer with over 7.5 million monthly visitors, was relying on ineffective manual recommendations and needed to automate and personalize product suggestions across brands while retaining manual merchandising control (for example, blacklisting rival soccer-club items). They also required a solution that supported their foreign-language and currency needs.

Netshoes implemented Baynote Personalized Product Recommendations — including cross‑brand similarity, a powerful merchandising interface and blacklist controls — in about a month. The rollout produced immediate, sustained gains: shoppers who used Baynote recommendations converted 212% more often, average order values rose, and Baynote-influenced activity accounted for roughly 25% of site revenue.

Netshoes

Pedro Reiss

eCommerce Director, Netshoes’ implementation partner, F.biz