Case Study: Musicroom achieves 20% recommendation conversion and higher average order value with Baynote Dynamic Product Recommendations

MusicRoom - Customer Case Study

Musicroom.com, a U.K.-based global retailer of sheet music, books, tuition materials, music software and instruments with dedicated country sites and 18 stores, needed to deliver a highly personalized online experience for a diverse international customer base whose tastes and skill levels range from beginners to professionals. The company’s challenge was to surface relevant items from a vast catalog to improve conversion, increase average order value and stand out amid growing online competition.

Musicroom augmented its own efforts by implementing Baynote Dynamic Product Recommendations to deliver behavior- and context-driven suggestions that handle new products and the long tail and react quickly to shifting trends. The results: strong ROI, a 20% conversion rate for customers who click recommendations (about 10× the industry average), higher average order value and a noticeably better customer experience.

Musicroom

Alistair McLeish

Chief Technology Officer