Case Study: House of Antique Hardware achieves 74% average order value lift and 5% conversion lift with Baynote

House of Antique Hardware - Customer case Study

House of Antique Hardware, founded in 1999, is a market leader in authentic antique-reproduction hardware and lighting with a catalog thousands of SKUs deep. Because customers often don’t know the exact product names, the site’s product-oriented architecture and an underperforming search engine led to many failed searches, frustrated shoppers and lost sales.

After testing vendors, the company implemented Baynote’s personalization—personalized onsite search and Dynamic Recommendations on category, product and search pages—following a short trial and rapid deployment. The solution improved customer discovery and allowed merchandising rules for strategic promotion; it delivered a 5% lift in conversion rate and a 74% lift in average order value versus the previous recommendation engine.

House of Antique Hardware

Bob Treuber

Marketing Director