Case Study: 3M achieves 11% conversion lift and 8.5% average order value increase with Baynote

3M - Customer case Study

3M, a global diversified technology company, reworked its Shop3M.com ecommerce site to reduce abandonment, increase conversion and average order value, and better align the store with 3M.com while improving the overall customer experience. With thousands of SKUs and hundreds of distribution channels, the Shop3M team tracked traffic, conversion, attach rate, abandonment and AOV as key metrics for the redesign.

Baynote was implemented in January 2011 and rolled out in eight weeks, delivering personalized recommendations on the home, category and product pages. Nine months after launch 3M reported a sitewide revenue increase of 62% across metrics (with Baynote contributing significantly), including an 11% lift in order conversion and an 8.5% increase in average order value, while also gaining insights to guide inventory and complementary-product strategies.

3M

Raj Rao

Vice President of Global e-Transformation