Case Study: Alberta Securities Commission improves online complaint form usability with Bayleaf

Alberta Securities Commission reduces complaint-form friction with Bayleaf by eliminating duplicate records and multiple error submissions

The Alberta Securities Commission needed to improve its online complaint form, which was underutilized and caused a high volume of calls and emails. Their challenge included eliminating duplicate records from a separate assessment form and making the entire process mobile-friendly. They partnered with Bayleaf Software for a solution involving user experience (UX) design and custom web application development.

Bayleaf conducted a UX review and implemented a streamlined, mobile-friendly form. Their solution removed the redundant assessment, simplified the user journey by integrating account creation, and added a help widget for self-determination. This work by Bayleaf successfully reduced manual processing for the client and drove more users to the digital form.

Alberta Securities Commission