Case Study: TEXT2DRIVE achieves 2x more marketing qualified leads with Bay Leaf Digital

TEXT2DRIVE grows Marketing Qualified Leads 2x above target with BayLeaf Digital

TEXT2DRIVE, a communications platform for auto dealers, was struggling with high customer acquisition costs from PPC campaigns in the competitive automotive vertical. Their challenge was to find a cost-effective strategy to increase brand awareness, website traffic, and high-quality leads. They partnered with the vendor BayLeaf Digital to address this.

BayLeaf Digital implemented a dual strategy combining organic SEO, thought leadership content, and paid PPC campaigns across search, display, and social channels. This multi-touch approach successfully drove lead generation at a lower cost. As a result, TEXT2DRIVE saw Marketing Qualified Leads grow 2x above target and Marketing Engaged Leads grow 3x, while organic search traffic increased by 25% year-over-year.

TEXT2DRIVE