Case Study: Red River Paper increases website visitor conversion rates with BayLeaf Digital

Red River Paper boosts new visitor conversion 25% with BayLeaf Digital

Red River Paper, a leading inkjet paper provider, faced the challenge of having ample website traffic but a lower-than-ideal conversion rate. The company lacked the means to test its theories on user behavior and turned to Bay Leaf Digital for website optimization and conversion rate optimization services to convert more visitors into customers.

Bay Leaf Digital implemented audience segmentation to identify that first-time visitors converted at a much lower rate than repeat customers. Their solution was to show new visitors a product guide and a targeted promotion, which significantly improved conversion. As a result, Red River Paper saw a 25% increase in new visitor conversion, and the product guide page led to a 7.8x higher conversion rate for non-customers who viewed it.

Red River Paper