Case Study: Sanofi achieves a modernized commercial tech stack with BayBridgeDigital and Salesforce

Sanofi modernizes commercial stack across 32 countries with BayBridgeDigital

Sanofi, a global healthcare company, faced challenges with an outdated commercial technology stack, internal misalignment on strategy, and varying digital maturity across its markets. These issues were exacerbated by the urgent need for transformation during the Covid-19 pandemic. To address this, Sanofi partnered with BayBridgeDigital to assess their systems and create a strategic modernization roadmap.

BayBridgeDigital implemented a solution centered on a new, simplified architecture built on Salesforce, including Commerce Cloud and integrated applications for trade promotion management, order management, a B2B portal, and analytics. The rollout strategy involved a pilot program followed by five successive waves across 32 countries, designed to gradually increase the autonomy of Sanofi's internal team. This comprehensive plan provided Sanofi with a clear path to modernize its customer management and drive business transformation.

Sanofi