Case Study: Luneau improves sales operations and gains a Customer 360° view with BayBridgeDigital CRM

Luneau deploys pilot CRM in France in time-to-value with BayBridgeDigital

The customer, Luneau Technology/VISIONIX Group, is a high-tech healthcare company based in Israel that needed to improve its sales operations as part of a digital transformation program. Their challenge was to enhance leads and opportunities management, gain a 360° customer view, and reinforce sales performance monitoring. To address this, they partnered with vendor BayBridgeDigital to implement a CRM solution, including Sales Cloud.

BayBridgeDigital implemented and deployed a pilot CRM solution for Luneau in France with a time to value approach. The solution was integrated with the legacy SAP ERP and other systems. BayBridgeDigital implemented a core model for sales funnel, standard quotes, forecast, and campaign management, which was then progressively deployed to other subsidiaries. This provided the customer with the desired 360° view and improved sales operations.

Luneau