Case Study: Lanvin achieves a premium end-to-end shopping experience with BayBridgeDigital and Salesforce

Lanvin boosts average order value 12% with BayBridgeDigital

BayBridgeDigital worked with Lanvin to address the challenge of refreshing their offline customer shopping experience and boosting productivity across both their physical store and e-commerce shop. The luxury retailer needed a way to cover the entire shopping process while unifying its operations around a single customer profile.

The solution implemented by BayBridgeDigital utilized their Bayretail platform and Salesforce to create a high-quality, end-to-end experience. This allowed Lanvin to offer a full, personal, and premium shopping process, resulting in a measurable positive impact including a 12% increase in average order value and a 4.7% rise in units per transaction.

Lanvin