Case Study: Kusmi Tea achieves a stronger omnichannel customer experience with BayBridgeDigital

Kusmi Tea boosts average basket value 13.2% with BayBridgeDigital

Kusmi Tea came to BayBridgeDigital with a challenge regarding its customer journey. The company needed to establish a thorough omnichannel experience to build a more powerful and efficient relationship with its customers.

BayBridgeDigital implemented its Bayretail solution alongside Salesforce Marketing Cloud to address this need. This personalized tool successfully redefined the omnichannel customer journey for Kusmi Tea, resulting in a boosted online sales performance. The solution delivered measurable impacts, including a 13.2% increase in average basket value and a 4.6% rise in units per transaction.

Kusmi Tea