Case Study: Etam achieves a 360° customer view with BayBridgeDigital and Salesforce

Etam imports 18 million customers and automates 110 journeys with BayBridgeDigital

BayBridgeDigital partnered with Etam, a retail group, to support its digital transformation project across its four brands. The challenge was to create a unified, 360-degree view of its customers and to build stronger relationships across both online and offline channels.

The solution implemented by BayBridgeDigital utilized the Salesforce platform, specifically Marketing Cloud and Service Cloud. This provided Etam with a complete customer vision and enabled its marketing teams to create fully personalized journeys. The results were significant, with BayBridgeDigital successfully importing 18 million customer records and automating 110 customer journeys.

Etam