Case Study: Bérénice achieves optimized omnichannel customer journeys with BayBridgeDigital Marketing Cloud

Bérénice sets up 3 marketing paths with BayBridgeDigital

BayBridgeDigital worked with Bérénice, a retail and CPG company, which was facing challenges with its marketing management. The customer was using two distinct platforms for SMS and email that lacked deep functionality in reporting and segmentation, hindering its ability to meet objectives following major changes like a new website and the launch of American stores.

The solution implemented by BayBridgeDigital involved deploying an omnichannel customer journey using Marketing Cloud. Their achievements included setting up the Cloud Marketing business unit, a new SAP domain, an IP warming campaign, three supervised marketing paths with email templates, and an optimized FTP for data import. This optimized the customer's overall marketing performance.

Bérénice