Bayard Advertising B2B Case Studies & Customer Successes

Bayard, a full service Advertising Agency with focus and expertise in talent acquisition and employer branding. They chose to be an agency and with over 90 years of growing and innovating, they continue to focus their energy where it belongs — helping great companies find great people. Bayard will continue honing their skills in branding, innovating in media like programmatic buying and NEVER losing sight of good old customer service.

Featured Companies

Bayard Advertising B2B Case Studies & Customer Successes

Case Studies

Accelerated brand positioning illuminates a new image for an Internet pioneer

Media sourcing increases applications and lowers cost-per-hire

Social media creates a qualified candidate pipeline

Aspen Dental - Customer Case Study

Reimagining a career site to reflect its corporate brand

Micro-branded landing page attracts global IT professionals

Employees share authentic stories to inspire multiple candidate audiences

Casting a wider net surpasses hiring objectives

Multi-pronged solution achieves hiring goal & lower costs-per-hire

From vineyards, barrels and bottles to Employer branding

Telling a big branded story with small canvases & limited character counts

Creating a employer destination by focusing on the journey

Sourcing qualified candidates with Bayard’s Worklight RPO

Hanesbrands - Customer Case Study

An employer brand shares its love and embraces its size

An employer brand embraces 16 hospitals as one vibrant persona

An industry standout retains its market share with awe-inspiring Advertising

Moving forward meant taking a step back to listen and learn

Shedding light on solar technology powered by easy installation

Investing in media in the midst of jobseeker search behavior

Changing Sin City into an oasis of family fun

Shifting perception to reality to make a real difference

Repackaging a billion dollar consumer packaging provider into an employer brand

Career-specific visibility delivers impressive interview-to-hire conversion rate

Ignoring instinct and expectations captures the hearts and minds of an industry

An employer brand put this company into high gear

Fueled by innovation & technology, we’re so much more than business cards

Featured Companies

Flywire

BizLibrary

Eggbeater Creative