Case Study: Banco Galicia modernizes its Quiero! loyalty platform with Baufest

Banco Galicia modernizes Quiero! for 3 million customers with Baufest

Banco Galicia, a major private bank in Argentina, sought to modernize its Quiero! customer loyalty platform to provide a more agile user experience and extend its promotional services. The bank engaged vendor Baufest to undertake this reengineering and modernization challenge.

Baufest implemented the solution by developing new integrations with cognitive components and the promotions core, while also consuming multiple services from the bank's infrastructure. They redesigned the website with modern, responsive guidelines to ensure an intuitive experience across all devices. For Banco Galicia, this resulted in a highly customized user experience tailored to individual preferences and a greater outreach for the loyalty program.

Banco Galicia