Case Study: Banco Galicia modernizes its Quiero! loyalty platform with Baufest

Banco Galicia expands its loyalty program reach with Baufest

Banco Galicia, a leading financial institution in Argentina, sought to modernize its Quiero! loyalty platform to reduce licensing costs and deliver a more personalized user experience. The bank partnered with Baufest to reengineer and migrate the platform's core, aiming to expand the program's reach and integrate its ecosystem components.

Baufest supported the modernization by developing key integrations between the new Quiero! Portal and the bank's promotions engine. They redesigned the portal with modern UX/UI principles to create a responsive and intuitive experience. The solution provided Banco Galicia with a flexible platform for configuring promotions and delivering personalized benefits to customers.

Banco Galicia