Case Study: Netflix boosts comedy ticket sales with Bauer Entertainment Marketing's Netflix ad campaigns

Netflix boosts comedy ticket sales with Bauer Entertainment Marketing at a $40.80 CPM

Netflix faced the challenge of advertising live comedy tours in an era where traditional TV ads are no longer effective. They needed a new strategy to reach comedy fans who now spend their time streaming content on demand. Bauer Entertainment Marketing implemented a Netflix-first advertising strategy using the platform's OTT and CTV ad capabilities to meet this challenge.

Bauer Entertainment Marketing crafted a campaign that leveraged Netflix's premium comedy inventory, non-skippable ads, and advanced targeting. The solution delivered an average CPM of $40.80 and served approximately 37,500 impressions per city across 15+ cities for each tour, effectively driving ticket sales without exceeding the budget.

Netflix