Case Study: Nashville Zoo boosts membership sales by 320% with Bauer Entertainment Marketing

Nashville Zoo boosts membership sales by 320% with Bauer Entertainment Marketing

The Nashville Zoo, a top tourist attraction in Tennessee, sought to grow its membership base by reaching new audiences through digital advertising. Despite its robust offerings, its previous efforts to attract and convert non-visitors into members were unsuccessful. The zoo partnered with Bauer Entertainment Marketing to address this challenge.

Bauer Entertainment Marketing developed a fresh campaign strategy focused on gift certificates, targeting audiences based on life-cycle events and interests. Their approach, which included high-performing ads like a giraffe graphic and a low-cost zipline video, generated over one million impressions in seven weeks. The campaign achieved a minimum 7% conversion rate and delivered a 320% return on ad spend, significantly boosting membership sales revenue for the Nashville Zoo.

Nashville Zoo