Case Study: VP Hoteles creates a new welcoming luxury hotel brand with Baud

VP Hoteles launches VP Sognio with Baud in under 24 hours

The customer, VP Hoteles, faced the challenge of redefining the luxury hotel category within the highly standardized urban premium segment. They needed to move beyond traditional opulence and build a new, more human and contemporary category of luxury that was authentic and welcoming. To achieve this, they partnered with the vendor Baud for comprehensive brand consultancy services.

Baud developed an integral strategy that created the new category of "Welcoming Luxury." This solution included the new international naming of VP Sognio, a sophisticated and timeless visual identity system, and a coherent experience across all touchpoints. The vendor crafted a complete brand universe where every element, from the tone of voice to the photographic style, reinforced the feeling of a sophisticated urban sanctuary, successfully establishing a new and differentiated market position for the customer.

VP Hoteles