Case Study: Tío Pepe revitalizes its iconic brand with Baud

Tio Pepe redefines its brand with Baud, boosting consistency and relevance across every touchpoint

Tio Pepe, an iconic Spanish wine brand and cultural symbol, faced the challenge of being perceived as outdated and disconnected from new audiences, risking its historical relevance. The vendor, Baud, a branding agency, was engaged to undertake a comprehensive brand consultancy project to reinterpret the brand's legacy for a contemporary context.

Baud implemented a complete brand redefinition for Tio Pepe, developing a new strategy, visual identity, and tone of voice. This solution modernized the brand's expression across all touchpoints, from packaging to digital environments, while carefully preserving its iconic essence. As a result, Baud successfully repositioned Tio Pepe as a living, contemporary cultural icon, strengthening its coherence and connection capacity for the future.

Tio Pepe