Case Study: Verleal reinvents vegetable branding with Baud

Verleal redefines its brand in less than 24 hours with Baud

Verleal, a food company, aimed to redefine the role of vegetables in daily life and transform its brand positioning. The challenge was to move the category beyond being seen as a simple commodity or side dish and instead position it as a central, high-quality gastronomic experience. Baud was engaged to provide a comprehensive brand consultancy to address this.

Baud developed a complete rebranding for Verleal, encompassing strategy, verbal identity, and a flexible visual system. The solution translated the new brand platform into a coherent identity applied across packaging, advertising, and physical spaces. The work resulted in a more solid and expressive brand, better prepared to grow with consistency across all touchpoints and consolidate its position as a category leader.

Verleal