Case Study: Azpilicueta boosts shelf standout and brand storytelling with Baud branding

Azpilicueta boosts shelf recognition and unifies its portfolio with Baud

Azpilicueta, a centennial Rioja winery and a leader in its sector, sought to increase its market share by boosting brand recognition and forging a stronger connection with the final consumer. The winery partnered with Baud Branding Agency to revitalize its brand and portfolio to stand out in a crowded and mature market.

Baud developed a holistic branding solution centered on a unique, authentic story for Azpilicueta. The agency redesigned elements like the logo's original typography and rescued the family coat of arms, creating a flexible system that unified the portfolio while giving each wine a distinct character. This upgrade improved shelf recognition, product differentiation, and perceived quality, ultimately establishing a more emotional and authentic connection with consumers.

Azpilicueta