Case Study: Angel City Football Club sells out its inaugural season with Battery

Angel City Football Club earns $1.5B impressions in 60 days with Battery

The customer, Angel City Football Club, was a new women's professional soccer team with the challenge of launching from the ground up. They needed to build a major sports brand and sell tickets for their inaugural season. They partnered with the vendor Battery to help shape their vision and develop a playbook for success.

Battery helped the club develop an audacious vision focused on elevating women's sports, fighting for equal pay, and building equitable fan communities. The results were significant, with the campaign generating $1.5 billion in earned impressions and 956,000 new social followers within 60 days of launch. Most notably, Battery helped them sell out all season tickets before the season began and sell out every home game at their stadium.

Angel City Football Club