Case Study: Starwest Botanicals boosts conversions with Battalion

Starwest Botanicals boosts conversion rate 54% with Battalion

The customer, Starwest Botanicals, a long-established supplier of natural products, faced a challenge in helping users navigate their complex e-commerce site and find the right products efficiently. Battalion was engaged to revitalize the BigCommerce experience to better support product discovery and simplify the path to purchase for their diverse customer base.

Battalion focused on understanding customer behavior to redesign key site elements, including navigation and product pages, with the goal of reducing friction. This solution delivered significant measurable results, including a 54% increase in conversion rate and a 21% increase in completed sales, demonstrating the impact of the improved user experience.

Starwest Botanicals