Case Study: Plunge boosts conversion and engagement with Battalion’s unified digital experience

Plunge boosts conversion rate 45% with Battalion

Battalion partnered with Plunge, a brand in the cold exposure and recovery category, to address its digital experience challenge. As the business scaled, its website needed to do more than just sell products; it had to educate customers, build category confidence, and create a seamless journey across multiple touchpoints.

The solution implemented by Battalion was a cohesive digital ecosystem that reimagined the ecommerce experience, designed a companion mobile app, and created high-quality 3D animations. This resulted in a 44% increase in conversion rate, a 125% increase in product engagement, and helped support the business's growth to over $300 million in revenue.

Plunge