Case Study: MashUp Communications modernizes its brand identity with Battalion

MashUp Communications modernises its brand storytelling agency with Battalion

MashUp Communications, an esteemed PR agency in Berlin, sought to modernize its brand identity and website to better reflect its pioneering vision for brand storytelling. The agency needed a new look and feel that embodied its mission of pursuing kindness and humanity to enact positive change. Battalion was engaged to undertake this brand identity project.

Battalion developed a new brand concept centered on the idea of a protagonist's journey of self-discovery, mirroring the agency's own client discovery process. The solution included flexible logo compositions, new typography, custom illustrations, and a rich color palette to create a more premium and sophisticated brand. This refined identity by Battalion successfully positioned MashUp Communications to better attract its target B2B clientele.

MashUp Communications