Case Study: This Is Jesus Worship Concert Series strengthens its brand identity with BatesMeron Sweet Design

This Is Jesus Worship Concert Series launches a new brand in 2 weeks with BatesMeron Sweet Design

This Is Jesus Worship Concert Series sought to establish a distinctive and modern identity to reflect its unique position in the worship concert landscape. They engaged the agency BatesMeron for a comprehensive rebranding project that included messaging, positioning, and logo design.

BatesMeron developed a new logo combining a handwritten script with the Star of Bethlehem and a musical coda, creating a brand that balanced edginess with warmth. The vendor also delivered a full book of Graphic Standards, providing the tools for consistent branding across all platforms. The client was thrilled with the outcome, reporting that the new branding perfectly aligned with their aspirations for the brand.