Case Study: R&M Consulting builds a warmer, more authentic brand with BatesMeron Sweet Design

R&M Consulting gains recognition with BatesMeron in a 2020 brochure campaign

R&M Consulting, a tax and internal auditing services firm, sought to counter the cold stereotype of their industry and showcase their team's genuine warmth and passion. They engaged the vendor BatesMeron to create a high-end image brochure that would authentically represent their people and client-centric services, moving away from impersonal stock photography.

BatesMeron developed a custom "book within a brochure" that featured a photoshoot they art-directed, capturing R&M's team, office, and Chicago location. The solution incorporated the new tagline "Known by heart" and visually conveyed the firm's approachability. The resulting brochure successfully embodied the brand's values, with R&M reporting that the campaign opened doors to new clients and even prompted positive feedback from previous clients, helping the firm gain greater recognition.

R&M Consulting